Campaign Slogan: „Anzeigen statt Aushalten“ („Reporting instead of Enduring“)
Goals: to increase reporting of hate crime against LGBTI people and to increase solidarity and decrease tolerance of hate crime against LGBTI
Target Group: everyone: victims as well as eye-witnesses and bystanders
Cooperations: with local police, public prosecutor’s office and NGOs from the LGBTI communities
Duration: First displayed at public billboards (e.g. at bus stops or pedestrian zones) for one week around the International Day for Tolerance (16 November 2023) and again twice in 2024. To be continued in 2025.
Format: Website on how to report to police and get further help. Public billboards with 4 different motifs (song lines in English and German) included a QR-code. Smaller posters, thousands of beer coasters and postcards distributed city-wide. Reels on Insta with statements on the importance of this campaign.

City Profile: Cologne